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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

TikTok was reported to pilot an ad-free subscription service on its app in October. X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. The Microsoft Audience Network moved predictive targeting to general availability in June.

Retail 125
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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This day in search marketing history: January 14

Search Engine Land

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2010: Query suggestions varied based on user location. Market Share. Thousands Of Hotel Listings Were Hijacked In Google+ Local.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Image source ).

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The 5 Best Free Email Accounts for 2018

Hubspot

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. But unfortunately, not every email service is completely free to use. The first thing you'll notice about Zoho is its user-friendliness. Best Free Email Accounts. Sign up here.

Clients 101
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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. This has helped attract new users to the platform and keep them engaged. He goes live Thursdays on LinkedIn and YouTube.

B2B 96
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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. As of January 2020, market share between mobile operating systems were at 74.3%

Launch 97