Search Engine Land

APRIL 6, 2023

Abuse or service disruption. Customers value their experience with a business very highly. Furthermore, the rise of voice-assisted AI, such as Siri, Alexa, and Google Home, has improved opportunities for search marketers and voice search optimization. Misinformation. Sexually explicit content.

Engineering 119

Engineering Legal Launch Referrals 119

Salesforce

OCTOBER 18, 2023

Our State of the Connected Customer report found that 80% of customers say the experience a brand provides is just as important as its products or services. Additionally, our State of Marketing report found that 73% of customers expect companies to understand their unique needs and expectations.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Search Engine Land

JANUARY 25, 2023

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Upstart DuckDuckGo Challenges Google With Strong Privacy, Cool Tools & Quackpot Name 2011: DuckDuckGo started more aggressively marketing the search engine with a campaign aimed squarely at Google, with the slogan “Google tracks you.

Objectives and Key Results 97

Objectives and Key Results Retail Real Estate Engineering 97

Search Engine Land

JANUARY 19, 2023

Google’s Eric Schmidt: “2011 All About Mobile” 2011: Geolocation on smartphones enabled contexual personalization and a range of new possibilities and user experiences. Google Voice Tests Number Porting: Turning Point For The Service? Full year revenues exceeded $29 billion. Report: Google Leads U.S.

Engineering 101

Engineering Campaign Launch Represent 101

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2010: Query suggestions varied based on user location. Market Share. Thousands Of Hotel Listings Were Hijacked In Google+ Local.

Non-Profits 131

Non-Profits Engineering Networking CTR 131

Hubspot

MARCH 21, 2018

But unfortunately, not every email service is completely free to use. To help make your search easier, we put together a list of the five best free email accounts you can sign up for right now -- as well as a few services we gave honorable mention. The first thing you'll notice about Zoho is its user-friendliness. Sign up here.

Clients 101

Clients Contact User Experience Service 101

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. This has helped attract new users to the platform and keep them engaged. He goes live Thursdays on LinkedIn and YouTube.

B2B 103

B2B Entertainment Transportation Pipeline 103

ConversionXL

SEPTEMBER 23, 2020

Services like JustUno give ecommerce sites an easy way to implement similar banners and message bars. Services like LimeSpot are the engines that power product recommendations for ecommerce sites. Your customer service agent can take this opportunity to offer help in finding a product or even make a recommendation.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

JUNE 26, 2023

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Are any new startups aggressively gathering market share?

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Inter-department coordination: The product launch isn’t just a marketing spectacle. Market share: How much of the target market has the product captured compared to competitors?

Launch 59

Launch Negotiate Product GTM 59

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. Illia Termeno, Director of Extrabrains marketing agency.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? Do you (yourself) research B2B products/services via desktop or mobile? Please share the percentage of mobile traffic leading to your website for the last month and year. Illia Termeno, Director of Extrabrains marketing agency.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative.

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

FEBRUARY 6, 2013

I love this email I received from Dropbox because it showcases how to use email personalization and behavioral triggers within your product (or on your website, as the case may be) to improve user experience. The thing is, it isn't the worst email in the world, and the online dating service clearly had good personalization intentions.

Gaming 78

Gaming Follow-up User Experience Price 78

Hubspot

NOVEMBER 28, 2018

What pages and categories are essential to your site and user experience, and which ones could be removed or combined? Developers use it to add animations, automate tasks within certain pages, and add interactive features that enhance user experience. What is the hierarchy of pages on your site? Writing Your Website Code.

E-commerce 75

E-commerce SQL Networking Non-Profits 75

Hubspot

NOVEMBER 15, 2011

Mobile requires customization, and a short test phase in which users can give you feedback will help catch glitches and create a better user experience before a large-scale rollout. Take advantage of that knowledge by providing content and a user experience tailored to their needs on a mobile device. Leverage SMS.

Campaign 73

Campaign User Experience Start-ups Retail 73

Search Engine Land

FEBRUARY 19, 2024

Relevancy and authority Some of Google’s algorithm updates have been aimed at ensuring that brands are creating helpful content that offers expert opinions on products and services and delivers value. Your audience would also want to know what products/services are offered at that location. Use AI tools judiciously.

Objectives and Key Results 116

Objectives and Key Results Territory Real Estate Hospitality 116

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. Then, by reviewing and regularly improving the user experience, you create content that’s not only visible but truly resource-rich. The healthcare market is jargon-laden, so ensuring user comprehension contributes to lasting confidence in your brand.

Healthcare 110

Healthcare Pharmaceutical User Experience Trust 110

Salesforce

NOVEMBER 17, 2023

Ecommerce is all the online activity involved in the buying and selling of products and services. Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Social commerce sales will reach $2.9 Sell on social What is ecommerce?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. As of January 2020, market share between mobile operating systems were at 74.3%

Launch 97

Launch UX Networking Cross-sell 97

ConversionXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. People had a terrible experience using their product. Your market goals now are to increase market share and create brand preference. Customer service. The result? And with good reason.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years.

UX 111

UX User Experience Non-Profits A/B testing 111

Martech

FEBRUARY 7, 2024

For example, organic search research tools can identify the most common search terms for financial services. Reception marketing powers the strategy behind WalletHub and Bankrate. These publishers have overtaken traditional financial brands in search visibility and market share.

UX 115

UX Trust Education Finance 115

ConversionXL

OCTOBER 7, 2021

In 2007 when they launched their streaming service, it faced no real competition. It did that by centering its marketing on convenience and price. You’ll experience a boost in sales and market presence. You’ll also notice marketing turning more towards the competition. Take Netflix.

Product 142

Product Minimum Viable Product Price Launch 142

Search Engine Land

OCTOBER 27, 2023

Use tools like Google Keyword Planner, SEMrush, or Moz to find high-volume and low-competition keywords that align with your agency’s services. You are an experienced digital marketing and SEO professional. Context) You are an experienced digital marketing and SEO professional. Format) Format the results in markdown.

Engineering 130

Engineering Promote User Experience Drivers/motivators 130

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

Lead Fuze

JANUARY 9, 2024

From enhancing user experience to mastering SEO for better visibility—we’ve got actionable insights just waiting for you. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. Best practice: Be specific about your product or service, and don’t be afraid to focus on ranking for search terms with a lower search volume. This technique leads to a horrible website user experience. It holds 92.7%

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Salesforce

AUGUST 27, 2021

They expect more from their experience and don’t want to haggle with a sales associate. Instead, they want the ability to personalize their cars and services and move seamlessly between in-person and digital channels. Omni-channel experiences will become the new battleground. What does that mean for the future of car buying?

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

Search Engine Land

DECEMBER 13, 2022

In-depth analysis and keyword research in your target market is crucial to your international expansion strategy, as they will: Enable you to gather information on the search volume and traffic from words and phrases related to your product or service in the original languages of new markets. Prevents duplicate content issues.

Territory 99

Territory Networking Campaign Launch 99

The 5% Institute

AUGUST 15, 2023

Understanding Your Target Audience To effectively market your products or services, you must have a deep understanding of your target audience. Conversion Rate Optimization (CRO) Maximize the potential of your website by optimizing the user experience.

Objectives and Key Results 52

Objectives and Key Results A/B testing Strategic planning Sales 52

Search Engine Land

JANUARY 24, 2023

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power.

Campaign 99

Campaign B2B Networking Price 99

ConversionXL

JANUARY 21, 2019

Still, there is a time and place where apologizing is critical: Instances when you’re responsible for poor customer or user experience–something that 55% of customers are willing to pay more for (if the experience is guaranteed). Low-quality products or services : Consumers are increasingly demanding.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

ConversionXL

APRIL 24, 2019

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. It was essential for their market: Most people will assume the service is fairly identical among [car insurance] companies, or close enough, so they’re going to do it on cost, so I gotta be the low-cost producer.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

ConversionXL

NOVEMBER 12, 2020

Jackson Fox, user experience director at Viget. Around the same time, other loyalty pundits claimed exactly the same findings as their own (for example, the Customer Service Institute, Consumer Connections Corp., in the late 1980s. and ITEM Group). Soon the myth found its way into the pages of prestigious journals and books….

A/B testing 113

A/B testing Represent Construction Start-ups 113

ConversionXL

NOVEMBER 17, 2022

And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention. CAC is a sign of your sales, marketing, and customer service health. Learn how to correct Google Ads mistakes that cost you money.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106