Remove Market share Remove Service Remove User Experience Remove X-functional
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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). GDP trajectory.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

TikTok was reported to pilot an ad-free subscription service on its app in October. Previously, creators could only share videos that were a maximum of 10 minutes. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 129
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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Zach : Well, I guess in the truest sense we do sell software as a service. Zach : If we are kind of a core vendor to enable the user experience you want or more specifically enabled consumers to actually move money in and out of your platform, it’s quite unlikely that you’re going to turn that off.

Finance 57