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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. The Microsoft Audience Network moved predictive targeting to general availability in June. Microsoft Advertising Network for retail rolled out in the US in September.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. How about the Audience Network? ” Jensen said.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

We aren’t the cheapest in the market which means that companies want to do their research before working with us. Something that involves a large capital expenditure and contract trends more heavily towards occurring through a desktop from our experience.”. Marketers weren’t eager to share their conversion rates with us.

B2B 54
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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

We aren’t the cheapest in the market which means that companies want to do their research before working with us. Something that involves a large capital expenditure and contract trends more heavily towards occurring through a desktop from our experience.”. Marketers weren’t eager to share their conversion rates with us.

B2B 52
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. A mid-season trade for a player in the final year of a contract provides a short-term roster boost. But it delivers year after year of new talent—talent that’s under contract for years to come. They own the tracks.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For example, if a user signs up for your newsletter, you can trigger an email sequence that welcomes and then nurtures them to buy. The data Woopra delivers benefits marketing, sales, and product teams, and can be used to develop consistent user experiences. Woopra alternatives include Kissmetrics and Mixpanel.