ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. “Sales enablement is a critical success lever for go-to-market initiatives – Highspot allows you to take control of your program, your team, and ultimately your business outcomes.” SEATTLE, Nov. Resources: Highspot Careers.

Growth 98

Growth Product Customers Healthcare 98

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 120

GTM Market share Growth Technology 120

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. These updated offers let you reach fresh markets and tap into new revenue streams.

Drivers/motivators 98

Drivers/motivators Campaign Sales Start-ups 98

Highspot

OCTOBER 17, 2023

in 2022, after growth of 19.7% in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7%

Launch 64

Launch Government Strategize Sales 64

SaaStr

FEBRUARY 2, 2024

In 2022 we were all playing catch-up and in 2023 we all had to become radically efficient. If you grew 30% last year, but your competitor grew 60%, you’re actually losing market share and that’s because you fell out of product-market fit. #7. HashiCorp went public but it all stopped after that.”

Growth 117

Growth Start-ups Product Customers 117