ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. They were able to increase their budgets from 2022 by a wide range (from 10% to 200%).

GTM 113

GTM Market share Growth Technology 113

SaaStr

JULY 29, 2022

And it became a massive capital sink, as the company changed its go-to market around five million in revenue. In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? Is there a 2022, and how do we participate? Jason Lemkin: Well, look.

Price 85

Price Product Start-ups Niche 85