ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. billion in ad dollars in 2022, making up 90.2% Was it the creative?

Retail 104

Retail CTR Networking Campaign 104

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Meet pipeline objectives and key results (OKRs) for ABM campaigns. And that’s where ABM comes in. Measurement.

E-commerce 99

E-commerce Growth Cross-sell Objectives and Key Results 99

Search Engine Land

NOVEMBER 17, 2023

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? And that business model is pay-per-click (PPC) and programmatic advertising.

Engineering 125

Engineering Niche Promote Up-sell 125

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. Let’s dive into how.

Campaign 91

Campaign Conversion Click Through Rate Promote 91