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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. How to create a marketing playbook. Few people will read your marketing playbook word for word.

Campaign 149
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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Creating a Skill for Alexa.

B2B 100