Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 92

CTR Electricity Real Estate X-functional 92

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. You may have a great writer, but if your trust factors are not there, it’s an issue.

Electricity 139

Electricity Trust Niche Launch 139

Hubspot

MAY 6, 2024

Rivian , an electric vehicle manufacturer. While almost no product will serve literally everyone (even Google has boycotters), a large target audience can create more opportunities than a small niche. OpenAI is perhaps the most talked about technology company after it released ChatGPT in November 2022.

Manufacturing 52

Manufacturing Pharmaceutical Technology Technology 52

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. 2022 was a revelation, with B2B diving headfirst into influencer partnerships. It’s the classic word-of-mouth charm but with an electric, digital spin. Trusting the process: Micromanaging influencers?

B2B 121

B2B Niche Contract Campaign 121