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Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

Veloxy

Jump to 2022, and Salesforce found that a staggering 72% of salespeople expected their team to miss annual quota. Sales quota is a goal set by a business for its salespeople or sales teams to achieve within a specific time frame. This target can be set based on sales volume, revenue, or profit margins, among other metrics.

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