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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

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How to optimize your free product listings in Google Shopping

Search Engine Land

While shoppers can also purchase products directly on Google via the Buy on Google feature, this option will no longer be available starting September 26, 2023. How might a “diamond gold necklace” perform on impressions and clicks basis versus a “stone-cut gold classic diamond tennis necklace?”

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Boosting Business Success with AI Marketing Automation

Lead Fuze

Imagine having an intelligent assistant that never sleeps, always learns and optimizes your campaigns while sipping your morning coffee. million in 2023 and is expected to reach a staggering $14,180.6 Ever felt like you’re running on a marketing treadmill, juggling endless tasks? million by 2030.

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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

Does affiliate marketing really work in 2023? Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Say goodbye to guesswork when planning your next campaign as these tools provide real-time feedback on what works best for your brand’s online presence.

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How the YouTube algorithm works: What marketers need to know

Search Engine Land

How does the YouTube algorithm work in 2023? ” Once you’ve got your video, Mitchem suggests thumbnail templates will improve click-through rate. Use keywords strategically (and naturally) in video titles and descriptions to increase your chances of appearing for relevant searches.

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How to create SMART SEO goals (with examples)

Search Engine Land

When looking to improve your SEO, you will look at rankings, impressions, click-through rates, clicks and the subsequent engagement of that traffic. Maybe you lack content assets for your SEO campaigns , or your website SEO is just not dialed in.

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How to Start a Video Marketing Agency: Key Steps

Lead Fuze

In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals. Analyze location data: Understanding where potential clients are located allows for better targeting through localized ad campaigns.