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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 64
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The Playbook to Blending Product-Led Growth with Sales-Led Growth: Teams, Tools, Processes with Amplitude’s VP of APJ Mark Velthuis (Pod 641 + Video)

SaaStr

Product-led growth is a hot topic. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.

Growth 86
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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. It’s much less taxing for employees.

Product 96
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Want To Close the Year Strong? These Sales Experts Show You How

Salesforce

Get set for success in 2023. Head of GTM, GTM Buddy. Your focus should be on how you serve the customer and help them get results, not on getting your commission. You get paid better than most people, so there’s no excuse to not spend 5% of your earnings on your future growth. We share what they had to say below.

Closing 98
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Top 12 2022 B2B Marketing Trends to Watch

Heinz Marketing

User-Led Growth . Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. You celebrate, ring the bell, someone gets a commission check – and that prospect is handed over to a customer success team. Account-Based Retention .

B2B 135