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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 119
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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

GTM 102
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GTM 63: Community Mashup with The Best in the Game ft. Kathleen Booth, Erica Kuhl, & Holly Firestone

Sales Hacker

The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month. Kathleen Booth, Erica Kuhl, & Holly Firestone appeared first on GTMnow.

GTM 104
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How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund

SaaStr

2023 has been a difficult year for many tech companies. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023. Blond explains that he’s spoken with executives who focus on big deals falling through to explain stagnating growth.

GTM 83
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 70
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Braindates Are Open for SaaStr APAC 2023!

SaaStr

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

GTM 99
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New SaaStr Europa Speakers! Rippling Founder, VCs from Founders Fund, ICONIQ Growth, and More!

SaaStr

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 94