Sales Hacker

OCTOBER 10, 2023

The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 102

GTM Gaming Growth Go To Market 102

Sales Hacker

DECEMBER 29, 2023

What better way to cap off the year 2023 than with some. Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. Now, if you want to hear them plus 25+ additional perspectives, pop in your headphones for the last podcast episode of 2023!

GTM 71

GTM Cold Call UX Price 71

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 118

GTM B2B Strategic planning Drivers/motivators 118

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023. Key Takeaways Make sure you understand your GTM performance metrics. Sign up for free. Sign up for free HERE

GTM 81

GTM Growth Referrals Quota 81

G2

DECEMBER 14, 2023

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders across marketing, sales, and product landscapes shared time-tested insights on how to align organizational efforts effectively.

GTM 40

GTM Product B2B Sales 40

SaaStr

FEBRUARY 7, 2023

with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them. The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC.

GTM 92

GTM Territory Networking B2B 92

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

GTM 136

GTM Drivers/motivators Legal Retail 136

SaaStr

AUGUST 19, 2023

We’re adding the final batches of Workshops and Braindates for 2023 SaaStr Annual!! The post 55+ New Workshops and Braindates for 2023 SaaStr Annual appeared first on SaaStr. Ok we are close!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

GTM 82

GTM Engineering Growth B2B 82

Sales Hacker

MARCH 13, 2023

Join Andrew Arocha , CRO at Drift and Melton Littlepage at CMO, Outreach to learn how GTM teams working in synergy can: Create quality pipeline with qualified buyers Increase seller efficiency and productivity to deliver more revenue per seller Accelerate deal velocity and win rates – at the same time The post Live Replay: How to create and close (..)

Pipeline 74

Pipeline Closing GTM B2B 74

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well? Watch it here.

B2B 94

B2B GTM Cross-sell Trust 94

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge Mark is an all-time favorite at SaaStr, take a look back at his last SaaStr session on Optimizing GTM for PLG here: #5. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 77

GTM Growth Go To Market Conversion 77

SaaStr

MAY 22, 2023

The post The Final Speaker List for 2023 SaaStr Europa in London 6-7 June is LIVE!! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! See you there! Take a look at the full agenda here and grab 20% off the final tickets with the link above! appeared first on SaaStr.

GTM 81

GTM Growth Consult Engineering 81

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 65

GTM Growth Profit margin Contract 65

SaaStr

APRIL 7, 2023

We’re so excited to announce our launch speakers for SaaStr Europa 2023 in London. It’s here! Join us on 6-7 June at the Tobacco Docks to learn from the leaders of UiPath, Rippling, Zapier, Bill, Braze, Loom and more! Check out the detailed agenda here. The Best in SaaS Come to LONDON appeared first on SaaStr.

GTM 76

GTM Launch Growth Meeting 76

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 88

GTM Niche CRM Account management 88

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market 85

Go To Market GTM Non-Profits Quota 85

SaaStr

JANUARY 12, 2024

The 2023 list below! So what were the best attended and most upvoted SaaStr Workshop Wednesdays ? The ones you actually just have to catch up? And sign up for FREE Workshop Wednesdays here. The Seven Things all Founders Should Know About Sales. Tunguz, MongoDB, Nick Mehta, Bessemer and More!! appeared first on SaaStr.

GTM 92

GTM B2B Up-sell Growth 92

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

GTM 131

GTM Start-ups Conversion Engineering 131

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 98

GTM UX Go To Market CRM 98

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 90

Growth GTM 90

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 262

B2B GTM Sales Clients 262

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. 2023 ︎ Gartner, “How to Convert More Prospects Using Revenue Enablement Analytics”, Jan.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JANUARY 30, 2024

In some ways, NRR Zombies are outputs of the actions of 2023, especially for venture-backed startups. Here’s my core point: everyone sort of got a pass for this state in 2023. It took remaking the management team, changing the GTM, and rebooting the product dramatically. So that revenue and cash will keep coming in for years.

GTM 85

GTM Finance Growth Gaming 85

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 90

GTM Growth Campaign B2B 90

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 87

GTM Contract Represent CRM 87

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 78

GTM Negotiate Pipeline Contract 78

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 88

GTM Launch Growth Networking 88

SaaStr

JANUARY 12, 2024

Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. So e ven if you had a hard 2023, there’s magic in this chart. Prediction #2: Vendor Consolidation Continues In 2023, there was a lot of focus on fewer vendors. From 2022 to 2023, it grew 0%.

Customers 95

Customers GTM Growth Clients 95

SaaStr

MARCH 13, 2023

So I put out the latest survey to see how many folks were successful doing cold phone outbound (not email) in 2023? IME, none of the pieces in a well designed GTM are a silver bullet, independently. But I’m not the average tech buyer, and you probably aren’t either. The answer: a lot. Most: Now granted, a survey isn’t that nuanced.

Cold Call 103

Cold Call GTM Appointment Represent 103

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

SaaStr

JUNE 25, 2023

As we gear up for SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the years, that we can still learn from today. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023?

Growth 68

Growth Product GTM Presentation 68

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 66

SQL GTM Pipeline Technology 66

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. 1: Shorten research and planning cycles Marketers are using AI to quickly compile market trends and data required for GTM planning and execution.

GTM 97

GTM B2B Represent Education 97

SaaStr

SEPTEMBER 29, 2023

Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Simplify everything.

Product 89

Product GTM Cross-sell Commission 89

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 53

GTM Trust CRM Cross-sell 53

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone! Subscribe for free to receive new posts and support my work.

GTM 63

GTM Sales Launch Pipeline 63