SaaStr

AUGUST 19, 2023

We’re adding the final batches of Workshops and Braindates for 2023 SaaStr Annual!! The post 55+ New Workshops and Braindates for 2023 SaaStr Annual appeared first on SaaStr. Ok we are close!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

GTM 84

GTM Engineering Growth B2B 84

Sales Hacker

MARCH 13, 2023

Join Andrew Arocha , CRO at Drift and Melton Littlepage at CMO, Outreach to learn how GTM teams working in synergy can: Create quality pipeline with qualified buyers Increase seller efficiency and productivity to deliver more revenue per seller Accelerate deal velocity and win rates – at the same time The post Live Replay: How to create and close (..)

Pipeline 76

Pipeline Closing GTM B2B 76

SaaStr

MAY 22, 2023

The post The Final Speaker List for 2023 SaaStr Europa in London 6-7 June is LIVE!! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! And we’ll have a ton more Braindates and Workshops still to come last minute to sign-up for! See you there! appeared first on SaaStr.

GTM 87

GTM Growth Consult Engineering 87

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! From $5M to $100M: Founder Secrets to Scaling a Multi-Product Startup with Lattice’s CEO Jack Altman, co-founder and CEO of Lattice shares the secrets to scaling doing multi-product. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 79

GTM Growth Go To Market Conversion 79

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 96

Product GTM Cross-sell Commission 96

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process. Watch it here.

B2B 79

B2B GTM Cross-sell Trust 79

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 70

GTM Growth Profit margin Contract 70

SaaStr

JUNE 25, 2023

As we gear up for SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the years, that we can still learn from today. Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals.

Growth 70

Growth Product GTM Presentation 70

SaaStr

APRIL 7, 2023

We’re so excited to announce our launch speakers for SaaStr Europa 2023 in London. It’s here! Join us on 6-7 June at the Tobacco Docks to learn from the leaders of UiPath, Rippling, Zapier, Bill, Braze, Loom and more! Check out the detailed agenda here. The Best in SaaS Come to LONDON appeared first on SaaStr.

GTM 83

GTM Launch Growth Meeting 83

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. Category: These are your decision-makers.

GTM 90

GTM Niche CRM Account management 90

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market 91

Go To Market GTM Non-Profits Quota 91

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. In some ways, NRR Zombies are outputs of the actions of 2023, especially for venture-backed startups. Here’s my core point: everyone sort of got a pass for this state in 2023.

GTM 93

GTM Finance Growth Gaming 93

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. 2023 ︎ Gartner, “How to Convert More Prospects Using Revenue Enablement Analytics”, Jan.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 89

GTM Contract Represent CRM 89

SaaStr

JANUARY 12, 2024

Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. So e ven if you had a hard 2023, there’s magic in this chart. Prediction #2: Vendor Consolidation Continues In 2023, there was a lot of focus on fewer vendors. Let’s dive in.

Customers 102

Customers GTM Growth Clients 102

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle. As you grow and the product evolves, the incremental cost of distributing that product – or creating one more software instance – is next to zero.

GTM 90

GTM Launch Growth Networking 90

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work.

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 80

GTM Negotiate Pipeline Contract 80

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. The elimination of marketing roles and jobs is reactionary.

GTM 101

GTM B2B Represent Education 101

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 73

SQL GTM Pipeline Technology 73

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. In other words, companies need to sell a vision – not a product.

GTM 101

GTM Growth B2B Territory 101

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customers 145

Customers Retail GTM Trust 145

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Inbound GTM strategies are also taking a big hit. It never came.

GTM 57

GTM Trust Cross-sell CRM 57

SaaStr

DECEMBER 21, 2023

Their product increases enrollment and utilization while reducing employee costs and providing a substantially better experience. #2. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. For the first three quarters of 2023, global funding was down 42% year over year.

Gambling 94

Gambling GTM Legal Contract 94

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. Number one in partner marketing importance, he says, is ensuring that partners understand your product and your ICP (ideal customer profile). It’s the job of the vendor to provide product knowledge to their partners.

B2B 112

B2B Cross-sell Hospitality GTM 112

Sales Hacker

JULY 21, 2023

Currently riding high on some frantic pre-flight productivity. Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. And depending on your segment, the answer oftentimes is yes, because again, we have access to a lot of data in 2023.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

JANUARY 31, 2023

The stickier and more convenient your product is to use along with the ecosystem, the more likely you will be to set up long-term retention. Targeting product gaps and white space through aligned incentives. So why is 2023 a good time to consider a strategic fund?

Strategize 84

Strategize Strategic partnership GTM Legal 84

SaaStr

APRIL 12, 2023

Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.

Legal 72

Legal GTM Territory Gaming 72

Search Engine Land

SEPTEMBER 7, 2023

Connecting tools Under all the GA4 account options, you will see a new section called Product Links. This is where you can link additional Google products such as Google Ads, BigQuery, Google Search Console, and more. However, you do have to be an admin on both products you’re linking to.

GTM 141

GTM Campaign Follow-up Start-ups 141

ConversionXL

JULY 28, 2021

Unlike previous upgrade iterations, GA4 is a brand-new product. By 2023, Google plans to do the same. Google’s AI-powered insights automatically alert you to product data trends. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Configure Google Tag Manager.

GTM 146

GTM Follow-up Technique Campaign 146

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Thanks for reading The GTM Newsletter!

GTM 68

GTM Up-sell Price Start-ups 68

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier.

Product 99

Product GTM Sales CRM 99

Search Engine Land

AUGUST 14, 2023

I see numbers like “$600 billion,” “10 years” and “2023” and names like “IAB Europe” and “World Federation of Advertisers.” In May, Hopin wrote “Community Is the New Organic GTM Strategy.” How all of that is relevant for companies who are planning their GTM campaigns. Here’s an example.

Product 89

Product GTM Real Estate Campaign 89

SaaStr

MARCH 10, 2023

Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales.

Growth 80

Growth Product Cold Call Process 80

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 110

Go To Market GTM Strategize Growth 110

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Many providers see these market shifts as an opportunity to broaden their product visions. Sales Engagement platforms.

B2B 112

B2B GTM CRM Technology 112