Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 120

GTM B2B Strategic planning Drivers/motivators 120

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. Markets have been all over the place, layoffs occurred, and investors weren’t funding as much as usual. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023.

GTM 89

GTM Growth Referrals Quota 89

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! From $5M to $100M: Founder Secrets to Scaling a Multi-Product Startup with Lattice’s CEO Jack Altman, co-founder and CEO of Lattice shares the secrets to scaling doing multi-product. Who Will Win the Go-to-Market AI Race — Startups or Incumbents?

GTM 85

GTM Growth Go To Market Conversion 85

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? By “whiteboarding’ the full demand generation production line and identifying weak spots, you create visibility and accountability for every step of the process.

B2B 79

B2B GTM Cross-sell Trust 79

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 64

GTM Growth Profit margin Contract 64

Sales Hacker

JANUARY 27, 2024

Product: These are your end-users who want to know how your product or service can help them achieve specific goals. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

GTM 90

GTM Niche CRM Account management 90

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. 2023 ︎ Gartner, “How to Convert More Prospects Using Revenue Enablement Analytics”, Jan.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 89

GTM Contract Represent CRM 89

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle. As you grow and the product evolves, the incremental cost of distributing that product – or creating one more software instance – is next to zero.

GTM 90

GTM Launch Growth Networking 90

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work.

Customers 64

Customers GTM Account management Government 64

SaaStr

DECEMBER 21, 2023

Their product increases enrollment and utilization while reducing employee costs and providing a substantially better experience. #2. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. For the first three quarters of 2023, global funding was down 42% year over year.

Gambling 94

Gambling GTM Legal Contract 94

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 72

SQL GTM Pipeline Technology 72

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 80

GTM Negotiate Pipeline Contract 80

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 93

B2B Growth GTM CRM 93

Martech

DECEMBER 26, 2023

Each has its own target audience expertise and product preferences. To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. It’s the job of the vendor to provide product knowledge to their partners.

B2B 111

B2B Cross-sell Hospitality GTM 111

Sales Hacker

JULY 21, 2023

Currently riding high on some frantic pre-flight productivity. Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Strategy & Design Jason Vargas: We’re going to be talking all about outbound. Are you selling a product to marketing people?

GTM 52

GTM Pipeline Prospecting Meeting 52

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns.

Go To Market 108

Go To Market GTM Strategize Growth 108

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it? Walk us through.

Customers 72

Customers GTM Quota B2B 72

Martech

JULY 25, 2022

Today’s B2B marketing and sales tools are showing their age. Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. Sales Engagement platforms.

B2B 111

B2B GTM CRM Technology 111

Heinz Marketing

JANUARY 13, 2022

How the marketing, sales and customer/account management teams work together is also critical to success. Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. An equally coordinated approach across the seller’s go-to-market teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135