Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 113

GTM Market share Growth Technology 113

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. It’s flexible, scalable ABM built for you.

GTM 85

GTM Customers CRM Go To Market 85

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. They don’t match the product, and it won’t sell.

GTM 97

GTM CRM Pipeline Referrals 97

G2

DECEMBER 14, 2023

In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders across marketing, sales, and product landscapes shared time-tested insights on how to align organizational efforts effectively.

GTM 40

GTM Product B2B Sales 40

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 88

GTM CRM Pipeline Go To Market 88

Sales Hacker

NOVEMBER 21, 2023

How to evaluate product-market fit from experience trying to find it for 4.5 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49)

GTM 99

GTM Sell Networking Go To Market 99

Sales Hacker

AUGUST 17, 2023

The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 84

GTM B2B Niche Growth 84

Sales Hacker

JANUARY 2, 2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Two stages of AI advancements and which is more valuable.

GTM 87

GTM CRM Pipeline Strategize 87

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 84

GTM Territory Commission Strategize 84

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? You create a chatbot with a messaging framework that includes responses to common objections, personalized product recommendations and solutions to common pain points based on the user’s needs.

GTM 122

GTM B2B Conversion Objectives and Key Results 122

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

GTM 111

GTM B2B Drivers/motivators Sports 111

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Balancing product requests from large customers vs your overall roadmap. The post GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet appeared first on GTMnow. Hiring the right roles at the right time – AES vs leaders.

GTM 86

GTM CRM Pipeline Growth 86

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 71

GTM Cold Call UX Price 71

Sales Hacker

AUGUST 29, 2023

Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! We’re officially running a GTMfund giveaway program!

GTM 74

GTM Finance Education Start-ups 74

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 88

GTM Strategize Networking Go To Market 88

Sales Hacker

OCTOBER 25, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 92

GTM Consult Sell Engineering 92

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Curate other people’s content in your GTM Much like the AI mindset generating specific content for your GTM, you can use content that is valuable to your audience and already exists in your market. Get MarTech!

GTM 101

GTM B2B Gaming Education 101

G2

NOVEMBER 1, 2023

Ask any startup founder if you have a go-to-market (GTM) problem. It's entirely possible that the answer would be no because startup founders and CXOs think that GTM is a top-of-the-funnel (TOFU) problem, marketing problem, product use case problem, or sales team problem.

GTM 52

GTM Go To Market Product Sales 52

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Educate This doesn’t mean education about your product. Nail your value proposition.

Launch 104

Launch Product GTM Education 104

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Product Maturity.

Go To Market 103

Go To Market Growth GTM Product 103

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Free user acquisition.

GTM 95

GTM Price Quota Growth 95

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 93

Product GTM Trust Growth 93

SaaStr

NOVEMBER 14, 2023

It turns your GTM on its head. This is something MongoDB puts a lot of work into internally and built into the product. In a consumption-oriented product, customers can fluctuate. Driving Nurture & Growth What if you want to focus on nurturing and growing your customers, driving product adoption, and cross-selling?

GTM 67

GTM Quota Sales Cross-sell 67

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Today, we’re diving straight into the details with product marketing leaders. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch. Start early!

Launch 100

Launch Product GTM Technology 100

Sales Hacker

JULY 17, 2023

His past includes Siftrock (acquired by Drift), Simply Measured, Product & Strategy VP at Drift , and a board member at Bizible. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! Adam is a 4th time SaaS founder.

GTM 52

GTM Growth Go To Market Product 52

SaaStr

NOVEMBER 17, 2023

The premise is that big companies ride the iterative disruptive wave and get so big that they have to sell big products for big profits. Take another three years to test the next market or product and get to $50M. Jeff Bezos Didn’t Set Out To Sell Books Jeff Bezos didn’t set out to be a book salesman, but that was the first product.

GTM 101

GTM Technology Technology Up-sell 101

Force Management

JANUARY 11, 2022

Product-led growth (PLG) is leading many B2B companies to drive rapid revenue success. If your company is aiming to scale revenue, your cross-functional team may already be considering shifts to go-to-market (GTM) distribution efforts and strategies.

Growth 119

Growth Product GTM B2B 119

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 91

Product GTM Cross-sell Commission 91

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . One strategy for growth is launching new product lines and expanding the prospects who need your services. The secret to aligning GTM & finance teams.

Finance 76

Finance GTM Government Territory 76

G2

DECEMBER 5, 2023

In episode 13 of the GTM Innovators podcast, Gong’s Ryan Longfield discusses how sales teams can maximize selling time with tech efficiency. Tune in now!

GTM 59

GTM Product Sales Sell 59

SaaStr

APRIL 5, 2023

Revenue Operations Is Much More Than Sales Revenue ops aren’t just GTM, GTM strategy and ops, sales or marketing ops, but you’ll see these titles and roles in various companies. Considering aspects of sales and GTM strategies. What does a productive seller mean? What does good look like as a productive seller?

GTM 74

GTM Education Objectives and Key Results Territory 74

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Growth 106

Growth Product GTM User Experience 106

SaaStr

JANUARY 17, 2023

Sales-led vs. product-led is a hot topic right now, and Jason Eubanks, Chief Revenue Officer of Harness, shares the answer during this week’s Workshop Wednesday — held every Wednesday at 10 a.m. What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It How do you achieve both?

GTM 89

GTM Product Education Growth 89

Predictable Revenue

DECEMBER 28, 2022

Ted Blosser joins the Predictable Revenue podcast to discuss the difference between go to market and product market fit, and advice for each stage of the GTM journey. The post Go To Market Fit vs. Product Market Fit appeared first on Predictable Revenue.

Go To Market 59

Go To Market Product GTM Sales 59

Highspot

OCTOBER 23, 2023

You’ve put months of hard work into developing your new product, and now it’s time for its much-awaited debut. However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year.

Launch 59

Launch Negotiate Product GTM 59

Partners in Excellence

MAY 15, 2024

Some of these include: Hot products, hot markets: While these drive short term growth, often in spite of anything done in the GTM efforts, these, alone, don’t drive sustained high performance. Markets change, better/different products emerge. When you think about this, you know it can’t be hot products.

GTM 113

GTM Quota Technology Technology 113