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Even great demand gen can’t overcome a lack of brand marketing

Martech

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 105
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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. In all, the process suggests a humanized approach to workers and to increasing productivity: The idea is to nurture the company’s people as much as it is to praise and encourage participation in kaizen activities.”[ ”[ 1 ].

GTM 73
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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Share The GTM Newsletter That’s it, that’s all. Have a great weekend!

GTM 93
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How to Build An All-Star Go-to-Market Team

Highspot

of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? Who is on the GTM Team? 5 Tips for a Productive Go-to-Market Team What is a Go-to-Market Strategy? A GTM team has a lot of moving parts. At the same time, almost 95% of them tend to fail.

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 90
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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend. FIND PRODUCT MARKET FIT. To meet the growth potential a Go To Market (GTM) plan is imperative.

Growth 87
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. The popularity of the cloud subscription model has changed the way customers purchase products. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy.

Finance 101