Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. Product: These are your end-users who want to know how your product or service can help them achieve specific goals. Let us help you get from 0 – IPO.

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. Start-ups to watch: Document Crunch released its latest product along with an exciting integration announcement: Document Crunch for Word. How are they doing it?

GTM 89

GTM Contract Represent CRM 89

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Our Mission Our mission statement has remained consistent throughout our history: deliver breakthrough products that transform the way millions of people work.

Customers 64

Customers GTM Account management Government 64

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customers 142

Customers Retail GTM Trust 142

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Most of the cost of building the product (R&D) is completed in the early-stages of a company’s lifecycle. As you grow and the product evolves, the incremental cost of distributing that product – or creating one more software instance – is next to zero.

GTM 90

GTM Launch Growth Networking 90

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 80

GTM Negotiate Pipeline Contract 80

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. The elimination of marketing roles and jobs is reactionary.

GTM 97

GTM B2B Represent Education 97

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. But it's never going to be like 'We have a problem, let's plug in some technology.'

SQL 71

SQL GTM Pipeline Technology 71

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. In other words, companies need to sell a vision – not a product.

GTM 97

GTM Growth B2B Territory 97

SaaStr

APRIL 12, 2023

Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.

Legal 72

Legal GTM Territory Gaming 72

Sales Hacker

JULY 21, 2023

Currently riding high on some frantic pre-flight productivity. Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. And depending on your segment, the answer oftentimes is yes, because again, we have access to a lot of data in 2023.

GTM 52

GTM Pipeline Prospecting Meeting 52

ConversionXL

JULY 28, 2021

Unlike previous upgrade iterations, GA4 is a brand-new product. By 2023, Google plans to do the same. Google’s AI-powered insights automatically alert you to product data trends. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Configure Google Tag Manager.

GTM 146

GTM Follow-up Technique Campaign 146

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 102

Go To Market GTM Strategize Growth 102

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Processing.Please wait.

B2B 109

B2B GTM CRM Technology 109

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales. Technological AI and automation advancements. Digitalization of the buying and selling process.

B2B 89

B2B Growth GTM CRM 89

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it? Walk us through.

Customers 72

Customers GTM Quota B2B 72

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Who is directly and indirectly benefiting from your product or service – internally and externally? User-Led Growth (a variation on product-led growth or PLG). Deep Fakes’ .

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

G2

NOVEMBER 20, 2023

Design Marketing Productivity Sales Tech All Topics Subscribe and never miss a post. Hubs G2 Vendor Resource Hub Technology Glossary Guides Best Free Software OOO Message Templates Request for Proposal (RFP) Template Content Creation Guide How to Make Reviews Actionable Subscribe and never miss a post. million light trucks and 2.9

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52