Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy. If you’re considering enablement technology as part of your 2024 strategy, we’d love to hear from you.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. See the difference?

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical? Are they simply ‘the lucky ones’? with great economics.

GTM 89

GTM Contract Represent CRM 89

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Share Alright, AI continues to be the biggest talking point of 2023 ( are we sick of talking about it yet? ) – with every SaaS company on the face of the earth looking to experiment with some kind of AI integration into their software; It’s become quite apparent that less is more in today’s world.

GTM 80

GTM Negotiate Pipeline Contract 80

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. She adds, "And then you can say, 'Okay, do I have the technology in my stack that can help with my biggest gaps? '

SQL 73

SQL GTM Pipeline Technology 73

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful.

Customers 143

Customers Retail GTM Trust 143

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 90

GTM Launch Growth Networking 90

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. 1: Shorten research and planning cycles Marketers are using AI to quickly compile market trends and data required for GTM planning and execution.

GTM 98

GTM B2B Represent Education 98

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 99

GTM Growth B2B Territory 99

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

APRIL 12, 2023

Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.

Legal 71

Legal GTM Territory Gaming 71

ConversionXL

JULY 28, 2021

By 2023, Google plans to do the same. To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Here’s how to set up a GA4 Event tag in GTM: Click Tags and then New. Demographics and Technology. As a result, third-party cookies are being phased out. Image source ).

GTM 146

GTM Follow-up Technique Campaign 146

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 104

Go To Market GTM Strategize Growth 104

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Processing.Please wait.

B2B 110

B2B GTM CRM Technology 110

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales. Technological AI and automation advancements. Digitalization of the buying and selling process.

B2B 88

B2B Growth GTM CRM 88

Sales Hacker

OCTOBER 11, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operation. We’re still early stage, but we’re setting up for a big 2023 when it comes to driving the revenue side. How do you think about it?

Customers 72

Customers GTM Quota B2B 72

Heinz Marketing

JANUARY 13, 2022

Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. Concurrent brand investments are going to help you increase impact, conversion and pipeline efficiency into the second half of the year and into 2023. Change across customer-facing teams.

B2B 134

B2B Objectives and Key Results Campaign Cross-sell 134

G2

NOVEMBER 20, 2023

Hubs G2 Vendor Resource Hub Technology Glossary Guides Best Free Software OOO Message Templates Request for Proposal (RFP) Template Content Creation Guide How to Make Reviews Actionable Subscribe and never miss a post. In 2023, the US car manufacturing market was worth $104.1 48,000 is the average cost of a new car in 2023.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52