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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 90
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 131
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Taking our customers’ success to new heights in 2024

Highspot

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. We’re grateful that our customers have perennially recognized our services as among the best of your technology partners. in 2022, after growth of 19.7%

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Go-to-market tactics that won’t work in a post-pandemic world

Martech

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources. Of course marketing budgets will fluctuate.

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Highspot Launches Highspot Copilot for Sales Enablement

Highspot

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Gartner is a registered trademark and service mark of Gartner, Inc. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7% and/or its affiliates in the U.S.

Launch 64