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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses.

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The Playbook for Maximizing Your ROI for Live Events with GUIDEcx Founder and VP of Sales Todd White (Pod 645 + Video)

SaaStr

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Is there still room for in-person events in 2023 and beyond? Tip: Do as much research ahead of time as possible to know who will be there so you can make more strategic connections.