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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

SQL 101
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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Search Engine Land

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

SQL 81
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4 Ways New Data Cloud Features Help You Personalize Ads

Salesforce

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation. Watch a free demo

SQL 72
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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

In the example above, I would recommend my client to optimize toward SQL with dynamic values based on things like company size or predictive lifetime value (pLTV) if that is viable. For example, in the three months since launching Video, has my conversion volume gone up and CPA gone down? Lead scoring. Dynamic values. Predicted LTV.