Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Dig deeper: SEO KPIs to track and measure SEO success Growth marketing experiments to try in 2024 Acquisition: Cross-platform lead generation content marketing Question: How do I attract the most ideal customers?

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Growth Customers Referrals SQL 102

Search Engine Land

JANUARY 9, 2024

As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. License options: Free with ChatGPT Plus Noteable: Deeper data analysis with ChatGPT Noteable is a collaborative notebook for data analysis, using Python, R, and SQL.

SQL 118

SQL Price Start-ups Engineering 118

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

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SQL Cross-sell Campaign Trust 103

Search Engine Land

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

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SQL Cross-sell Campaign Trust 79

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms. The benefits are huge.

SQL 111

SQL Angle Campaign B2C 111

Partners in Excellence

APRIL 18, 2024

It reported win rates declining from 2022 to 2024 from 23% to 19%, with win rates for deals with ACV over $100K declining from 18% to 16%. For the sparse discussion about how to fix it, the discussion focused on higher quality MQL/SQL’s and focus on better prospecting. Andy Paul called my attention to a discussion in LinkedIn.

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SQL Quota Presentation Prospecting 114

Salesforce

DECEMBER 14, 2023

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners, and suppressing users that have already purchased or have open Service Cloud cases.

SQL 72

SQL Cross-sell Campaign Trust 72