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Highspot Customer Growth Surges Amid Widespread Adoption of Sales Enablement

Highspot

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com.

Growth 98
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3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 99
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3 ways to engage B2B buyers pre-deal

Martech

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 98
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Winning B2B deals: 3 tips to engage early buyers

Martech

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 87
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Why we care about RevOps: A marketer’s guide

Martech

It can do this by strategizing actionable, well-defined plans that are also goal-oriented and effectively communicated throughout the organization. More strategic use of technology : RevOps can help a company make better use of its technological resources. It addresses inconsistent data and duplicated efforts.