Remove 2025 Remove Market share Remove Profit margin
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B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital

SaaStr

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? Nor has sales & marketing ever really come down as you scale.

B2B
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Consumer Optimism Will Turn a Corner Ahead of the Holidays

Salesforce

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. So what does holiday 2025 look like in a time of increasing economic pressure, rapidly changing consumer optimism, and artificial intelligence? In 2025, it’s back to the top.

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The $400B HR Tech Boom: How Old School ADP & Paychex Are Thriving Alongside Rippling, Deel & Gusto

SaaStr

That’s not just market share – that’s market dominance. Profitability vs. Growth Theater ADP’s 48.11% trailing-12-month gross profit margin is 52.3% billion valuation, with plans to add 150,000 new small businesses to its platform in 2025. ADP served 1.1