AI adoption in CX is rising, but implementation challenges remain
Martech
FEBRUARY 7, 2025
CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Source: The 2025 CX Landscape Report As always, one major challenge is data.
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