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SMB sales playbook — tips, tools, and strategy to increase your wins

PandaDoc

In 2026, SaaS spending by SMBs is projected to reach $291 billion , constituting 63% of total global spendings. And a solid word-of-mouth culture of SMBs drives a great referral network, which notably increases lead generation.

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How to Kick Off Your SaaS Sales Career

Hubspot

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). A valuable network. They make initial contact with people whom they think are qualified and ready to use the product they're trying to sell. Build a solid professional network.

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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

More than 79% of B2B buyers wait until after they have fully defined their needs before contacting a salesperson, while nearly two-thirds (57%) identify solutions first and 37% only engage sellers to nail down the details of a deal, according to the Korn Ferry Buyer Preferences Study, 2021. Virtual salesrooms. Advanced functionality.