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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. These tools use OpenAI’s gpt-image-1 technology.

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How digital natives changed the game on legacy media

Martech

Meanwhile, digital-first creators are raking in views, influence and cash at a pace that makes traditional networks look like retirement homes for irrelevance. Once the streamer was revolutionary, now it’s just another ad-supported network. By 2027, 60% of Netflix subscribers will be watching commercials again. Want proof?

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