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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027.

Growth 110
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U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

Within search, retail media networks (RMNs) are a rising star, with 18.7% If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. The post U.S.

Retail 90
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Marketing is hiring more freelancers. Should one of them be you?

Martech

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Network with people at other companies, including clients. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. Steps to take. Get MarTech!

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Syndicate and use paid promotion to reach targeted audiences outside your existing network Syndication takes content you've already published on your site and republishes it elsewhere, exposing you to another publication's audience.

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women.

Gaming 88
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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Or, if you're selling a B2C product, you might want to focus on the bigger, broader networks like Facebook or YouTube since they have a large range of audience demographics. And brands are taking notice. Other Platforms for Live Video Streaming.