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How AI will affect the future of search

Search Engine Land

Today’s SEO is about aligning with user goals and pain points, not just keyword counts. Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. This approach allows for quick yet well-thought-out strategic choices.

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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.