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How AI will affect the future of search

Search Engine Land

By analyzing past user data like location and search history, AI can predict the future preferences of search engine users. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Get the daily newsletter search marketers rely on.

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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?