2028 Campaign Follow-up Relationship Management 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Prospect follow-up reminders. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Automated data entry. Customer segmentation.
Highspot
MARCH 13, 2024
With more than half of businesses ramping up generative AI investments since public adoption surged in early 2023, AI is becoming a core element of sales operations. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S.
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