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What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. billion by 2028, according to Grand View Research, Inc. Enterprises and small businesses alike have found CRM software helpful in their lead management processes. billion by 2028.

CRM 98
CRM Agriculture Hospitality Healthcare 98
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The Impact of AI on Sales Strategies and Performance

Highspot

MARCH 13, 2024

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Furthermore, AI considers a wide range of variables such as seasonality, economic indicators, and the impact of marketing campaigns to provide a holistic view of the sales landscape.

Cross-sell 52
Cross-sell Sales Pipeline Follow-up 52
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