2028 Campaign Meeting Relationship Management 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. CRM systems are often confused with customer data platforms (CDPs) because they both store customer data, but the two are designed to meet different challenges. Automated data entry. Customer segmentation.
Highspot
MARCH 13, 2024
In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. This signifies a shift in how products and services are discovered, evaluated, and chosen, emphasizing the necessity for sales reps to use AI to meet client needs.
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