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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. billion by 2028, according to Grand View Research, Inc. Enterprises and small businesses alike have found CRM software helpful in their lead management processes. billion by 2028.

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The Impact of AI on Sales Strategies and Performance

Highspot

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Enrich Sales Data AI integration ensures up-to-date customer relationship management (CRM) data, offering salespeople instant access to the latest customer information.