2028 Meeting Relationship Management Technology 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. CRM systems are often confused with customer data platforms (CDPs) because they both store customer data, but the two are designed to meet different challenges. Automated data entry. Process scaling.
Highspot
MARCH 13, 2024
Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.
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