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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Customers 112
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How to unlock more value from your event content

Martech

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. And we were getting paid for it.

Campaign 130
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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

Sports 140
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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). The future of personalization really depends on the use of technology to sense and respond to the context of each individual – understanding what their needs are and responding without explicit instruction,” said Lim.

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How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer

Salesforce

Salesforce has partnered with NBCUniversal to support its Olympic and Paralympic Games coverage across platforms through the 2028 Games. NBCU will also use Salesforce technology to build amazing Olympic and Paralympic fan communities. It’s about trying to meet them where they’re comfortable, to be successful as a team.”.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. CRM systems are often confused with customer data platforms (CDPs) because they both store customer data, but the two are designed to meet different challenges. billion by 2028, according to Grand View Research, Inc.

CRM 98
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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.