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$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Why we care.

Territory 120
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. billion in 2023 to $7.91

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Will the EU disrupt AI-powered customer support?

Martech

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

That’s what Gartner, a technological research and consulting firm, is predicting. 2028 prediction. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Why we care. SEO and PPC are incredibly valuable.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

Sports 133
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How to unlock more value from your event content

Martech

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. trillion by 2028 , per Verified Market Research’s estimates. That digital component means libraries of great content are just waiting to be reused.

Campaign 120
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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). The future of personalization really depends on the use of technology to sense and respond to the context of each individual – understanding what their needs are and responding without explicit instruction,” said Lim.