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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Dig deeper: Does your company need a CDP?

Customers 112
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Will the EU disrupt AI-powered customer support?

Martech

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customers 107
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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce

Yet not too long ago, customers simply paid for goods and services without giving up personal data. By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Reciprocate for personal data Lim reminds designers that the value exchange today is still new.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM tools offer solutions to help support sales and service agents with customer communications.

CRM 98
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What Is Digital Consulting, and How Do You Start?

Hubspot

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Those areas of focus could include: Digital strategy: This skill refers to improving a business with technology. Projected Growth.

Consult 83
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How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer

Salesforce

Salesforce has partnered with NBCUniversal to support its Olympic and Paralympic Games coverage across platforms through the 2028 Games. NBCU will also use Salesforce technology to build amazing Olympic and Paralympic fan communities. Retirement from athletics is actually similar to veterans coming out of service,” she said.

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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.