Remove 2028 Remove Market share Remove Service Remove Technology
article thumbnail

What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM tools offer solutions to help support sales and service agents with customer communications.

CRM 98
article thumbnail

Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Read on to find out what that all means. What does that do?

B2B 114