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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. of the market share. billion by 2028, according to Grand View Research, Inc.

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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It can suggest a partner’s product or service.

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