Remove 2028 Remove Conversion Remove Market share Remove Service
article thumbnail

What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. of the market share. billion by 2028, according to Grand View Research, Inc.

CRM 98
article thumbnail

Nicole Greene: Looking forward with AI

Martech

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Everyone can go touch and feel and play and understand it.

B2B 114