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How to unlock more value from your event content

Martech

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. To get the most value, you’ll need to focus on building relationships across event marketing, content marketing and brand marketing.

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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Unlike CDPs, CRM systems use their technologies to ensure each step of the customer’s experience is as frictionless as possible. billion by 2028, according to Grand View Research, Inc.

CRM 98