2028 Prospecting Relationship building Technology 
Martech
SEPTEMBER 8, 2023
But I couldn’t help wondering — subject-matter experts had spent months creating sessions that would engage ideal prospects and existing customers. It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews.
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Prospect follow-up reminders. Unlike CDPs, CRM systems use their technologies to ensure each step of the customer’s experience is as frictionless as possible. Automated data entry. Process scaling.
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