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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. ActionIQ CX Hub offers modular and scalable solutions that can be customized to meet the needs of enterprise clients.

Customers 104
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Unveiling virtual data rooms (VDRs) for due diligence processes

PandaDoc

Let’s highlight how virtual data rooms can help you enhance the due diligence process by ensuring data security, streamlining workflows, and facilitating seamless collaboration. It makes the process of checking documents faster and more flexible compared to a physical room. billion by 2028.

Process 52
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How to unlock more value from your event content

Martech

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. And we were getting paid for it.

Campaign 125
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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce

It can cross a line when AI uses information or user behavior from a different location, experience or device, without a clear explanation or consent process. By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Many people describe experiences like these as creepy.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

Sports 138
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. Process scaling. CRM systems are often confused with customer data platforms (CDPs) because they both store customer data, but the two are designed to meet different challenges. Automated data entry.

CRM 98
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How a U.S. Olympic Medalist Became a Salesforce Solutions Engineer

Salesforce

Salesforce has partnered with NBCUniversal to support its Olympic and Paralympic Games coverage across platforms through the 2028 Games. NBCU will also use Salesforce technology to build amazing Olympic and Paralympic fan communities. It’s about trying to meet them where they’re comfortable, to be successful as a team.”.