Martech

MARCH 15, 2023

Marketing automation tools : Customer journeys require automated communication. Tools like HubSpot and Marketo are used to create personalized messaging based on customer behavior, preferences and other data points. journey mapping), and real-time campaign/journey activation (e.g., initiating chats, serving ads, etc.)

Customers 103

Customers Cross-sell B2C Technology 103

Salesforce

OCTOBER 9, 2024

It evaluates and refines the plan, extracting data from customer relationship management (CRM) and other systems. Whether it’s nurturing sales leads, brainstorming campaign ideas, or deflecting service calls, purpose-build agents are focused on one specific job, and doing it exceedingly well.

Pharmaceutical 123

Pharmaceutical Technique Transportation Healthcare 123

Martech

JULY 13, 2022

The market for helping companies better serve their customers is vast. contact center software market alone was valued at nearly $24 billion in 2021 and is projected to grow 23% by 2030. These platforms focus on improving the lifetime value of a customer by identifying when and where support is needed the most.

Service 113

Service Customers CRM Customer Relationship Management 113