ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 26, 2014

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. We should look toward.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Don’t scour for the “private” or “personal” email because you think they don’t check the main one listed on their contact form. Click Through Rate. Cost per Engagement.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JULY 6, 2021

Text ads are competitively priced but their lack of imagery makes them less eye-catching: In the example above, the text ad appears right below the main navigation. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. A/B testing.

CTR 129

CTR X-functional Campaign Price 129