Remove A/B testing Remove Click Through Rate Remove Minimum Viable Product Remove Product
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Dynamic ad copy Google's responsive search ads have 15 titles and four descriptions providing over 30,000 variations with built-in split testing. This ensures your ads are customized to help generate clicks. Want to test a new product? Brand visibility Running paid search advertisements gets you seen by the right people.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? So, if you put the time and money into creating the product, will it actually sell or will it fall flat?

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