Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Monitor and analyze performance Don’t just click the “Send” button and hope for the best. Open rates, click-through rates, conversion rates – these are all crucial indicators of how well your email campaigns are performing.

B2B 117

B2B X-functional Pitch Click Through Rate 117

ConversionXL

SEPTEMBER 20, 2021

But, cutting through the noise can be a challenge. Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. Reach metrics include the following reports: Impressions Impressions click-through rate (CTR) Traffic sources. Time-to-value is much more important.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

ConversionXL

FEBRUARY 3, 2022

This strategy can be useful for established companies looking to grow but don’t have a pressing need to expand beyond their niche. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Start by A/B testing. Acquisitions. Partnerships. Diversification.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 21, 2017

Micro influencers are niche influencers with 500–10,000 followers, but they drive high engagement with 25% — 50% engagement per post. Click Through Rate. According to Mavrck , they “have the highest topical relevance on the spectrum, with category-specific influence – such as lifestyle, fashion or business.”.

B2C 78

B2C Trust X-functional Pitch 78